Global Marketing:

• Actively working as an Analytics Manager of Topline Performance Analysis for Global Marketing US & Canada
• Developed self-service Marketing Dashboard for 6,500+ hotels, streamlining multiple reports into a one-stop solution
• Collaborated cross-functionally across 11+ stakeholder teams to successfully define, measure, and visualize KPIs
• Built self-service reporting solutions, reducing manual data compilation by 70%, allowing for greater strategic focus
• Led dashboard training for 8,000+ area directors, using storytelling to enhance adoption and drive data-driven decisions
• Created a centralized scorecard page consolidating 15 key KPIs, enabling ADMs to quickly assess hotel performance
• Developed a benchmarking feature using percentile index to assess performance gaps across KPIs relative to peer set
• Implemented a benchmarking tool that drove a 5% RevPAR growth by comparative performance across properties
• Automated data validation processes using SQL, reducing manual checks by 80% and accelerating publishing by 2 days
• Optimized SQL stored procedures, resulting in a 30% reduction in query run time and enhanced reporting accuracy
• Facilitated C-suite executives by addressing ad-hoc requests and providing actionable insights to drive decision-making

Demand Generation:

• Built a Demand Generation Dashboard by integrating 10M+ of data points from Datorama, Adobe, and Snowflake.
• Generated a 10% increase in digital bookings by equipping properties with marketing insights to reduce OTA reliance.
• Acted as the primary analytics lead for end-to-end dashboard development, KPI tracking, and resolving data issues
• Analyzed paid media campaigns that led to a 20% increase in ROI by optimizing adjustments and budget reallocation.
• Identified and flagged third-party data discrepancies, improving data accuracy to 99% for informed business decisions.
• Facilitated stakeholder communication through daily stand-ups, weekly updates, and JIRA tracking to ensure timeliness.
• Guided peers in Power BI best practices, enhancing their skills and reporting capabilities to drive team growth.

Revenue Management:

• Designed scalable data models and ETL pipelines to ensure data accuracy, completeness, and actionable insights.
• Delivered key performance insights via engaging presentations for business health, QBRs, and earnings calls.
• Analyzed feature impact on customer journeys in collaboration with product teams using Adobe Analytics and SQL

Tech Clients:

• Led an offshore team migrating 300 Tableau reports, conducting impact analysis to integrate key Salesforce attributes
• Automated healthcare reporting processes using SQL, migrating from legacy systems (Xcleys) in SAS to Teradata EDW
• Drove 5% revenue growth in FMCG through data-driven marketing analytics, optimizing customer retention and CLTV
• Improved campaign performance by analyzing web traffic KPIs, conversion rates, and click-through rates
• Manage the development process of dashboards, including requirements gathering, development, testing and delivery
• Gathered stakeholder requirements, translating business needs into technical solutions for actionable insights
• Optimized SQL queries, cutting run time by 20%, and implemented an ETL pipeline to enhance data quality profiling

AT&T:

• Led cross-functional effort to define customer engagement and retention KPIs to analyze 25+ marketing campaigns
• Designed and conducted A/B tests on ad strategies, increasing conversion rates by 4% and reducing unsubscribes by 2%
• Onboarded the team to leverage Tableau as a reporting tool, driving data insights and saving 25+ man-hours weekly
• Led experimentation to measure the incremental lift of campaigns, applying statistical methods to assess performance
• Integrated data from diverse sources (e.g., Palantir, ECRW, UMG) to enhance campaign reporting and analysis

Data Science Team:

• Conducted hypothesis testing and EDA on utility distribution datasets with 1M+ of data points to identify the patterns of sustained and momentary outages, and improved the momentary outages detection rate by 8%
• Ensured targeted actions and strategies by identifying top 3 region by implementing feature engineering and supervised models that reduced tree trimming cost by $2M

Search Team:

• Identified user behavior data to identify search patterns and preferences, enabling optimization of search functionalities
• Optimized paid search campaigns leveraging strategic keyword targeting, which drove a 3% increase in website traffic
• Developed queries to integrate data from 5+ sources and generate reports, driving product decisions for executives
• Streamlined project workflows using Jira, cutting delivery times by 20% and enhancing team collaboration

Website Team:

• Optimized SQL queries to achieve a 20% reduction in execution time, enhancing overall database performance
• Integrated an ETL pipeline to improve data quality and profiling, ensuring accurate and reliable data for analysis